In his opening remarks, Vu The Binh, chairman of the VITA, emphasised the RoK’s position as a top tourism source market for Vietnam. He underscored the importance of the new office in promoting Vietnam as a travel destination and in facilitating outbound tourism for Vietnamese citizens.

“This promotion office will play a crucial role in supporting tourism enterprises, opening up a new chapter of growth for inbound Korean tourism to Vietnam,” said Binh.

Meanwhile, Ambassador Vu Ho praised VITA's proactive efforts and expressed confidence that the office would strengthen tourism ties, enabling greater cooperation, exchange of visitors, and business collaboration between Vietnamese and Korean travel companies.

“The inauguration of the office will deepen the close bonds between our two countries, both economically and culturally,” stated the diplomat.

Later the same day, VITA hosted a business networking session between Vietnamese localities and travel firms with 65 Korean tour operators and 13 media agencies.

Following productive B2B meetings involving over 80 tourism businesses, VITA organized a roadshow event where Vietnamese destinations and travel products were showcased through visual presentations. Several cooperation agreements were signed between Vietnamese and Korean travel companies, alongside commitments between regional tourism associations of both countries.

Vietnam is one of the favourite destinations of Korean tourists in Southeast Asia thanks to its diverse natural landscapes, unique culture, and convenient travel. Popular destinations such as Da Nang, Hoi An, Nha Trang, and Phu Quoc have attracted large numbers of Korean tourists, with many sites featured in Korean TV programs and visited by celebrities.

The newly established tourism promotion office aims to further boost Korean tourist arrivals while also facilitating outbound travel for Vietnamese citizens to the RoK. It will serve as a hub to support promotional activities, coordinate with tourism stakeholders, and foster strategic partnerships.

Korean tourists to Sa Pa surge 333% year on year

VOV.VN - Tour bookings to Sa Pa, a major tourist resort in northern Vietnam, from the Republic of Korea soared in the first half of 2025, with a staggering 333% year-on-year increase, according to Hana Tour, the RoK’s largest travel agency.