Cao Bang emerges as tourist hotspot with 47.7% arrival growth in H1
Cao Bang, a rugged mountainous province in northern Vietnam, is emerging as a tourist hotspot, pulling in 1.52 million visitors in the first half of 2025, a 47.7% jump year-over-year, hitting 60.8% of its full-year target.
Foreign tourist arrivals soared 176.8% to nearly 58,000, while there were 1.46 million domestic travelers, up 44.3%. The visitor boom pumped VND1.543 trillion (US$64 million) into the local economy, nearly doubling last year’s haul and hitting 77.1% of the annual target. Hotels and guesthouses were buzzing, with a solid 55% occupancy rate.
Ngo Quang Tu, head of the tourism management division at the provincial Department of Culture, Sports and Tourism, says it is all thanks to a full-throttle plan kicked off early this year. Cao Bang went big with ad blitzes in Hanoi and Ho Chi Minh City and threw lively cultural festivals that had crowds hooked on its vibrant traditions.
The province is also riding the digital wave, using TikTok and Facebook to flaunt its jaw-dropping landscapes and rich heritage to fans worldwide.
Cash has been poured into sprucing up the place, with new attractions like Nam Ngua and Bai Tinh hamlets in Thanh Long commune, the Dong Tam cultural village in Ly Quoc commune, and the scenic Ba Quang grass hill in Vinh Quy commune. Historic sites are getting a facelift too, including the stilt house and trail up to Bao Dong mountain in Duc Long commune, the 1950 Border Campaign command house, and ancient steles at Phai Tem mountain in Hoa An commune. Also worth exploring are the Tay ethnic village in Thach An, the challenging 15-level pass in Xuan Truong, and the stunning views along the Neo River in Bao Lac.
Cao Bang is fully leaning on its UNESCO-recognised Non Nuoc Cao Bang Global Geopark to offer one-of-a-kind experiences. The province is also partnering with neighbouring regions to host cultural and sports events, while doubling down on preserving its rich heritage. Local artisans and ethnic communities are getting a boost to keep traditions alive.
Plans for the rest of the year include the “Through Viet Bac Heritage Sites” programme, off-road motor racing events to get pulses racing, and training for tourism officials across 56 communes. A new provincial museum is also underway to seal Cao Bang’s status as a must-visit destination. With its “simple, green, and friendly” vibe, Cao Bang is making a name for itself as Vietnam’s most welcoming getaway, rocketing up the list of top spots in the northern mountains.
Cao Bang promotes UNESCO-recognised global geopark
The northern mountainous province of Cao Bang has made significant efforts to preserve the heritage values of its Non nuoc Cao Bang UNESCO Global Geopark, aiming to foster sustainable tourism development.
