Vietnam International Travel Mart kicks off in Da Nang

The event is being hosted by the Vietnam Tourism Association (VITA) and the municipal Department of Tourism, attracting the participation of 350 domestic and foreign enterprises.

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The travel mart is one of the most significant functions for businesses and tourism associations, allowing them to exchange and introduce their products, whilst seeking business partners and boosting market expansion.

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Upon addressing the opening ceremony, Deputy Minister of Culture, Sports and Tourism Doan Van Viet noted that in order to improve the competitiveness and position of Vietnamese tourism in the region, localities and businesses need to cooperate with each other.

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It is essential to build new tourism products, exchange visitors between localities and destinations, as well as improving the tourism workforce, he emphasizes.

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A series of workshops are also scheduled to be held as part of the event, including one seeking ways to develop sea-based tourism in central Vietnam, one on leisure tourism properties, and another on digital transformation in tourism.

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Between March 31 and April 3 the VITM was organised in Hanoi, drawing the participation of over 2,000 businesses and 40,000 visitors.

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Vietnam International Travel Mart kicks off in Da Nang

VOV.VN - The Vietnam International Travel Mart (VITM) kicked off on December 9 in the central city of Da Nang.