Locals rush to purchase gold ahead of God of Wealth Day

The 10th day of the lunar year, which falls on January 31 this year, is designated as the God of Wealth Day according to Vietnamese belief, with local people believing that fortune and prosperity will come to people who buy gold on that day.

locals rush to purchase gold ahead of god of wealth day picture 2

At gold stores on Hanoi's Tran Nhan Tong street, dubbed as a street of gold, buyers queue in long lines as they wait to purchase gold ahead of the God of Wealth Day.

locals rush to purchase gold ahead of god of wealth day picture 3

According to the owners of gold store, the number of customers on January 30, or the ninth day of the first lunar month, increases by 20% compared to the previous year.