Vietnam to attend leading international fair on consumer goods

This information was released by Stephan Kurzawski, Senior Vice President of Messe Frankfurt Exhibition GmbH, which is the organiser of the annual fair, at a press conference in Hanoi on November 9.

The event is expected to attract around 4,700 exhibitors from six continents around the world, including from about 65 Vietnamese companies.

To date, numerous Vietnamese enterprises have registered for the fair, such as Artex Duy Thanh Limited Company, Bac Ninh Manufacture Limited Company and Handicraft Wooden Products Joint Stock Company (Hawpro Company).

Covering an area of 331,000 square metres, the exhibits will be divided into three groups: dining (presenting an unrivalled range of products for the table, kitchen and household); giving (with modern and emotion-provoking gifts, stationery and decorations and authentic and fashionable jewellery and accessories) and living (displaying home accessories and decorations for indoors and outdoors).

Speaking at the press briefing, Stephan Kurzawski emphasised that, “Ambiente is an international market place for the entire sector. Exhibitors from more than 90 countries will introduce their latest products in Frankfurt, creating consumer trends for the year 2017.”

“Ambiente will offer opportunities for exhibitors in the consumer industry around the world, including Vietnam, to meet and update themselves on the latest trends and solutions as well as learn more about the world market, seeking more partners and trading contracts,” he added.

A wide variety of other activities will also be held on the sidelines of the fair, including promotional programmes to assist young designers, companies and design studios to enter the international consumer goods market; an awards ceremony for the Design Plus Award, which honours products with an exquisite combination of formal elegance, design quality, functionality and sustainability; and programmes introducing Ambiente trends.

Notably, visitors will be provided with information on commodities with sustainable innovation and eco-friendly materials through an Ethical Style Guide Handbook.

The partner country for Ambiente 2017 will be the United Kingdom, so numerous special events will take place to introduce products from British businesses and to reflect the multi-faceted culture of the country.

The Ambiente 2016 featured the participation of 4,387 exhibitors from 96 countries, including 57 from Vietnam. It welcomed 137,000 visitors, including 303 Vietnamese people, from 143 countries. It is expected to attract 145,000 this year. The “living” group has more Vietnamese enterprises participating than does either of the other two categories.

Messe Frankfurt Group is known as a global player in the trade fair sector. It has organised 132 trade fairs worldwide so far. It has 29 subsidiaries worldwide and 57 international Sales Partners covering more than 160 countries.