Lazada launches online shopping promotion

Giant online shopping platform Lazada.vn on Monday said it would start its “online shopping revolution” beginning on Nov 9.

Under the programme, the company will co-operate with many famous brands like Samsung, Abbott, Huggies, Philips, Comet, Rohto, Unilever, Biti’s, Kangaroo and Bosch to offer discounts of up to 50%.

Alexandre Dardy, CEO of Lazada Vietnam, said the company had decided to choose many leading brands since the quality of products for all sales in the online revolution would be given priority.

The online revolution is one of the biggest shopping online events in Southeast Asia. It has been organised since 2012.

This year, the event will be organised in six countries where Lazada is operating, bringing millions of products ranging from fashion to electronic products.

The event is also a chance for merchants to increase their sales at the year-end shopping season. Last year in Vietnam, the event received two million orders on the first day.