Hai Duong native crowned Miss Tourism Business Vietnam 2023

Contestants completed several rounds of the competition, including an Ao Dai (Vietnamese traditional long dress) performance and evening gown segments, with the top seven contestants then entering the Q&A competition to choose the top three.

Vu Thuc Hien, an editor and a director of a media company, successfully surpassed 21 finalists to become the winner of the beauty pageant.

The pageant’s organisers also awarded the first runner-up title to businesswoman Phan Thi Thanh, with the second and third runners-up spots being given to five other businesswomen from across the country.

The first ever Miss Tourism Business Vietnam is a prestigious beauty contest dedicated to successful businesswomen living and working in Vietnam aged between 25 and 55.

The winners will help to promote the images of the country’s landscape, culture, and cuisine to international friends in order to contribute to the overall development of the Vietnamese tourism industry.