The awards aim to recognize individuals and organizations with outstanding creative works that reflect Vietnam’s rich cultural identity while contributing positively to society and the community. The initiative also highlights the growing potential and status of Vietnam’s advertising sector in the context of deeper international integration.

Entries will be accepted from July through December, with the awards ceremony scheduled to take place in Ho Chi Minh City in December.

Alongside the ceremony, a series of cultural and artistic events will be held, including an exhibition of creative advertising products and cultural spaces, a 3D mapping show at the Ho Chi Minh City People’s Committee headquarters, and a drone-based light display. These activities are expected to deliver a vibrant and engaging experience for the public.

Prizes will be awarded to the best works across various categories, including television commercials, outdoor advertising (such as billboards and signage), and digital media platforms such as e-newspapers and social networks. In addition to top prizes, most excellent, first, second, and third, the event will also honor exceptional ideas and recognize businesses and individuals for their notable contributions to the industry.

Advertising agency wins creativity awards for rhino saving ad

Ogilvy & Mather Vietnam has won a Bronze Lion for its ad campaign “Devalue Rhino Horn” in the PR Lions category at the 2016 Cannes Lions International Festival of Creativity.